Prior neuroimaging work suggests that media messages which are more self- and socially relevant are more successful in inspiring attitude and behavior change in their receivers (e.g. Scholz & Falk, 2018). In this project, we test causal manipulations of self- and social message relevance on brain activity and subsequent real-world message effects.

We are working on this project in collaboration with the Communication Neuroscience Lab at the University of Pennsylvania and Charles River Analytics.