Baek, E.C., O’Donnel, M.B., Scholz, C., Pei, R., Garcia, J.O., Vettel, J.M., Falk, E.B. (2021). Activity in the brain’s valuation and metnalizing networks is associated with propagation of online recommendations. Scientific Reports 11(1), 1-11.

Chan, H.-Y., Scholz, C., Baek, E., O’Donnell, M. B., & Falk, E. (2021). Being the gatekeeper: How thinking about sharing affects neural encoding of information. Cerebral Cortex.


Doré, B., Scholz, C., Baek, E.C., Falk, E.B. (2020). Health news sharing is reflected in distributed reward-related brain activity. Social Cognitive and Affective Neuroscience, 15(10), 1111-1119. DOI:

Huskey, R., Bue, A.C., Eden, A., Grall, C., Meshi, D., Prena, K., Schmälzle, R., Scholz, C., Turner, B.O., Wilcox, S. (Authors in alphabetical order after first author; 2020). Marr’s Tri-Level Framework Integrates Communication Science Across Disciplinary Subfield. Journal of Communication, 70(3), 35-378. DOI:

Hendriks, H., Scholz, C., Larsen, H., de Bruijn, G., van den Putte, S.B. (2020). Intervening through conversations: How instructions influence conversational valence and binge drinking determinants. Health Communication.

Scholz, C., Baek, E.C., Jovanova, M., Falk, E.B. (2020). Media Content Sharing as a Value-Based Decision. Current Opinion in Psychology, 31, 83-88. DOI:

Scholz, C., Baek, E. C., O’Donnell, M. B., & Falk, E. B. (2020). Decision-making about broad- and narrowcasting: A Neuroscientific Perspective, Media Psychology, 23(1), 131-155. DOI:, Impact Factor: 2.6
Data and code available online:

Baek, E.C., Scholz, C. Falk, E.B. (2020). The neuroscience of information propagation: Key role of the mentalizing system. In: Floyd, K. & Weber, R. (Eds.) Handbook of Communication Science and Biology. New York, NY: Routledge.


Scholz, C., Doré, B. P., Cooper, N., Falk, E. B. (2019). Neural Valuation of Anti-Drinking Campaigns and Risky Peer Influence in Daily Life. Health Psychology 38(7), 658-667. DOI:, Impact Factor: 3.2

Doré, B. P., Cooper, N., Scholz, C., O’Donnell, M. B., Falk, E. B. (2019). Cognitive regulation of ventromedial prefrontal activity evokes lasting change in the perceived self-relevance of persuasive messaging. Human Brain Mapping, 40(9), 2571-2580., Impact Factor: 4.9

Doré, B., Scholz, C., Baek, E. C., O’Donnell, M. B., & Falk, E. B. (2019). Brain Activity Tracks Population Information Sharing by Capturing Consensus Judgments of Value. Cerebral Cortex. 29(7), 3102-2110,, Impact Factor: 6.3

Scholz, C., Falk, E. B. (2019). The neuroscience of information sharing. In S. Gonzalez-Bailon, B. Foucault Welles. (Eds.) Handbook of Communication in the Networked Age. Oxford University Press.


Kang, Y., Cooper N., Pandey, P., Scholz, C., O’Donnell M. B., Lieberman M. D., Taylor, S. E., Strecher V. J., Dal Cin S., Konrath, S., Polk, T. A., Resnicow, K., An L., Falk, E.B. (2018). Effects of Self-Transcendence on Neural Responses to Persuasive Messages and Health Behavior Change. Proceedings of the National Academy of Sciences of the United States of America, 115(40), 9974-9979. DOI:, Impact Factor: 9.5

Falk, E. B., Scholz, C. (2018). Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience. Annual Review of Psychology. DOI:, Factor: 19.1


Scholz, C.*, Baek, E. C.*, O’Donnell, M. B., Kim, H. S., Cappella, J. N., & Falk, E. B. (2017). A neural model of valuation and information virality. Proceedings of the National Academy of Sciences of the United States of America, DOI: 1073/pnas.1615259114, Impact Factor: 9.5
Data and code available online:

Baek, E. C.*, Scholz, C.*, O’Donnell, M. B., & Falk, E. B. (2017). The value of sharing information: A neural account of information transmission. Psychological Science, Impact Factor: 5.5
Data and code available online:


Cascio, C. N., Scholz, C., & Falk, E. B. (2015). Social influence and the brain: persuasion, susceptibility to influence and retransmission. Current Opinion in Behavioral Sciences3, 51-57. DOI: 1016/j.cobeha.2015.01.007


Bol, N., Scholz, C., Smets, E. M., Loos, E. F., de Haes, H. C., & van Weert, J. C. (2013). Senior Patients Online: Which Functions Should a Good Patient Website Offer?. In C. Stephanidis, M. Antona (Eds.) Universal Access in Human-Computer Interaction. User and Context Diversity. UAHCI 2013. Lecture Notes in Computer Science, 8010. Berlin: Springer. DOI: 10.1007/978-3-642-39191-0_4