We study the social life of persuasive messages.  You can find overviews of our ongoing projects on this page.

How can persuasive health messages prevail when the information environment (e.g. social norms and marketing) is predominantly unhealthy?


We investigate effects of message tailoring and a social prompt intervention on daily diary measures of interpersonal communication and FitBit-tracking data of physical activity.

How do self- and social-relevance causally affect the brain and the subsequent real-world success of media messages?

Sharing without Reading? The Role of Emotions in Social Media Sharing


What drives people to share news on social media without reading them first?