We study the social life of persuasive messages. You can find overviews of our ongoing projects on this page.
How can persuasive health messages prevail when the information environment (e.g. social norms and marketing) is predominantly unhealthy?
We investigate effects of message tailoring and a social prompt intervention on daily diary measures of interpersonal communication and FitBit-tracking data of physical activity.
Sharing without Reading? The Role of Emotions in Social Media Sharing
What drives people to share news on social media without reading them first?