In daily life, people are exposed to a multitude of health-related information, including information promoting health (e.g. public health campaigns that discourage binge drinking), but also information that may encourage unhealthy behavior (e.g. social media posts from peers that glorify drinking). Such conflicting information may hamper the effectiveness of public health campaigns, but so far, we know little about (1) the types of conflicting content that are present in information environments like social media, (2) the effects of being exposed to conflicting content on decision making and behavior, and (3) the mechanisms through which conflicting content affects behavior.
In this project, we use recent insights from neuroimaging, digital analytics and communication science to map conflicting alcohol content present on the social media accounts of young adults, understand the neural mechanisms of decision-making after exposure to conflicting content, and study the effects of these processes on alcohol consumption in a field experiment.
This project is partially funded by a Marie Curie-Sklodowska Individual Fellowship and an NWO Veni grant.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant number 845984.