Christin Scholz, PhD (PI)

Christin Scholz is an Assistant Professor at the Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam. She is interested in the social life of persuasive media messages and its effects on health and societally beneficial behaviors in individuals and large populations. Her work relies on multi-methodological approaches including neuroscientific methods like fMRI and social science techniques such as observational geolocation tracking, field experimentation, and survey methods to capture both detailed decision-making processes and real-world behavior.

Dr. Scholz’ work has been funded by a Marie Curie Fellowship from the European Commission, a Veni grant from NWO, the Amsterdam School of Communication Research, and DARPA.

Xinyao Zhang

Xinyao Zhang is a student from the Research Master’s Brain and Cognitive Sciences of the University of Amsterdam. She is interested in a wide range of topics in the field of social and affective neuroscience, especially attitude polarization on social media and the role of emotion in this process. She is now working as a research internship student at the lab, focusing on how people perceive counterattitudinal messages when consuming online media content.

Eowyn (Yijia) Zhang

Eowyn (Yijia) Zhang is a student in the Research Master programme of Brain and Cognitive sciences at the University of Amsterdam. She has an interdisciplinary background in clinical psychology and neuroscience. She is interested in the physiological changes and neural correlates underlying cognitive processes, for instance, daily decision-making about risky drinking behaviour. She is working in the lab to develop her skillset for data collection & organisation and fMRI safety training, as well as knowledge of persuasion from an interdisciplinary perspective.

Tianlai Ye

Tianlai Ye is a research master’s student in communication science at the University of Amsterdam. She is interested in various topics in the field of health communication, especially how social influence plays its role in people’s daily health decision-making processes. She is now working as a research intern at the lab, hoping to explore better ways to promote pro-health decisions in complex real-world situations and to gain hands-on experiences in handling as well as understanding various types of data.

Alumni

 

Dr. Hang-Yee Chan is a Lecturer in Marketing at King’s College Business School.

Judit Campdepadrós Barrios is a full-time research scientist at the Social Brain Lab, Netherlands Institute of Neuroscience (NiN).