Christin Scholz, PhD (PI)

Christin Scholz is an Assistant Professor at the Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam. She is interested in the social life of persuasive media messages and its effects on health and societally beneficial behaviors in individuals and large populations. Her work relies on multi-methodological approaches including neuroscientific methods like fMRI and social science techniques such as observational geolocation tracking, field experimentation, and survey methods to capture both detailed decision-making processes and real-world behavior.

Dr. Scholz’ work has been funded by a Marie Curie Fellowship from the European Commission, a Veni grant from NWO, the Amsterdam School of Communication Research, and DARPA.

Hang-Yee Chan, PhD

Hang-Yee Chan is a Postdoctoral Researcher at the Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam. His interest is in understanding how people perceive and process persuasive messages, and observing their effect both at neural, behavioral and population levels. His work leverages on pattern analysis of neuroimaging data, using machine learning techniques. His research appears in marketing and neuroscience outlets, including Journal of Marketing Research and NeuroImage.

Sara Groos 

Sara Groos is a Research Master student in Communication Science at the University of Amsterdam. Her research areas of interest lie within shared-decision making, tailoring, and interpersonal communication. She seeks opportunities to leverage these mechanisms as tools for encouraging wide-spread disease prevention behavior and preventive care as well as detection behavior. In the Amsterdam Center for Health Communication’s Communication Brain and Society Lab, she is currently examining the effects of tailored pro-physical activity media messages on interpersonal communication about physical activity and physical activity behavior. She is also assisting on a ZonMw funded project at the Academic Medical Center (AMC) aimed at developing a shared-decision making tool to prevent medication-related falls among older adults.”