Christin Scholz, PhD (PI)

Christin Scholz is an Assistant Professor at the Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam. She is interested in the social life of persuasive media messages and its effects on health and societally beneficial behaviors in individuals and large populations. Her work relies on multi-methodological approaches including neuroscientific methods like fMRI and social science techniques such as observational geolocation tracking, field experimentation, and survey methods to capture both detailed decision-making processes and real-world behavior.

Dr. Scholz’ work has been funded by a Marie Curie Fellowship from the European Commission, a Veni grant from NWO, the Amsterdam School of Communication Research, and DARPA.

Hang-Yee Chan, PhD

Hang-Yee Chan is a Postdoctoral Researcher at the Amsterdam School of Communication Research (ASCoR) at the University of Amsterdam. His interest is in understanding how people perceive and process persuasive messages, and observing their effect both at neural, behavioral and population levels. His work leverages on pattern analysis of neuroimaging data, using machine learning techniques. His research appears in marketing and neuroscience outlets, including Journal of Marketing Research and NeuroImage.

Judit Campdepadrós Barrios

Judit Campdepadrós Barrios is a second-year student of the Brain and Cognitive Sciences Research Master at the UvA. Her interests in cognitive neuroscience range from empathy and prosocial behaviour, to the role of social interactions in shaping our decision-making processes. She is currently working as a research assistant in the lab, with the aim of getting more knowledge on how persuasive messages influence healthy behaviour. Her work includes handling participants, collecting data with fMRI, as well as behavioural and neuroimaging data analysis.

Xinyao Zhang

Xinyao Zhang is a student from the Research Master’s Brain and Cognitive Sciences of the University of Amsterdam. She is interested in a wide range of topics in the field of social and affective neuroscience, especially attitude polarization on social media and the role of emotion in this process. She is now working as a research internship student at the lab, focusing on how people perceive counterattitudinal messages when consuming online media content.

This is a boxed content block. Click the edit button to edit this text.